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Market and Opinion Research

Markets, Opinions and Behavior Study

Being close to the customer, knowing their behavior, thought process and the resulting decision processes are of high interest to our customers. We involve our clients early and often in our service planning process. The data collection phase is very important, as this forms the basis for all future steps, therefore we take the utmost care to implement this step. We use sampling, survey and interviews to get close to the customer. In addition to strict compliance guidelines of the German market research organizations, we place a focus on intensive selection of interviewers and their training, because they are the direct line to the respondents.

 

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Market research for cultural institutions

Rationale and Data-oriented basis for Culture

In the cultural sector, information about the public sector is essential. Cultural institutions are struggling with mechanisms that have always existed in the economy. Our approach to cultural research helps identify untapped potential and create strategies to tap into it.

There is increasing pressure from the public, municipalities and the state on the cultural institutions. In times of smaller budgets, marketing for cultural organizations becomes more important: business and cultural work are no longer opposites. Libraries, concerts, museums or theatres all need competencies and the responsible use of existing resources, service orientation and a business perspective. The call for individual cultural management and marketing is growing louder.

A market research based rationale can help justify the existence of cultural institutions to the public. Only those with long-term success prospects, who know their target groups and can apply the right communication, will be the successful cases.

Project Examples

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Market and Opinion Research
My customers in 20 years

KONTUR 21, a CONOSCOPE company, designs and evaluates new statistical models in order to get deep into the data. One of these new methods analyzes how future customers impact the bottom-line.[more]

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Market and Opinion Research
Satisfaction Analysis

We offer health care providers the support needed to their quality officers in order to capture the patient and staff satisfaction, evaluate the results and implement targeted strategic and marketing activities.[more]

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