Strengths and Weaknesses
The ability to identify and properly assess strengths and weaknesses of the business, as well as the competition, is central to creating and implementing a corporate business strategy in the market. Internal analysis requires resources, skills and processes to be at the center. Processes that have direct contact to the customer should be at the forefront of service businesses. The view outwards to the competition, especially to their market strategies,products, prices, marketing channels, sales and promotion, and communication activities is imperative. While secondary data can be used, the challenge lies in the choice between available and reliable and how the evaluation and consolidation of this information is performed. For this CONOSCOPE has developed and uses special analytical and evaluation tools. They include potential analysis, benchmarking and scoring models. The objective is always to derive the optimization potentials and strategies for action.