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focus and mobile blogs

A new research trend has been visible for some time. Mobile audiences that are difficult to reach with well-established methods can now be reached by using focus blogs in a variety of topics. Blogs are not just for younger people, they can be useful for older audiences to communicate and discuss topics.
Blogs are focal points for communication, in which everyday experiences are shared with other bloggers and readers. They are ideal conditions to see how people think and act.

Blogs are like online diaries and therefore can be useful for research. First, they provide context for both what is said, as well as how it is shared, such that secondary analysis can be conducted on the network (network analysis). For thematic and focused studies, closed blogs more helpful and more effective. Within the defined themes, these blogs collect articles, audio, video, pictures, etc. to document their interests and experiences with the topic. Blogs are perfect for exploration of stimulus: pre-testing advertising campaigns, videos or radio spots. In blogs, profiles can be created and blogs can be catered to the profile. Blogs are easy to use in order to inspire creative meetings.

Project Examples

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Regional Analysis
Analysis of the development potential of the Erzgebirge Mountains

The CONOSCOPE company inomic has been successful working with the Centre for International Economic Relations (ZIW) at the University of Leipzig, conducting several studies on the development of the service sector in the Erzgebirge Region.[more]

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Regional Analysis
Regional economic significance of major companies coming to the area

The CONOSCOPE company, inomic, examined the economic effects of the BMW plant with its partners the Universities of Leipzig and Halle. A press release by the Sächsische Zeitung from April 9, 2010, summarizes the results of the study. [more]

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Competitive analysis
Competitive analysis of the German health insurance market

The insured and their preferences. An online survey of 500 patients helped us to raise the level of awareness of information and preferences of the health care market. From the 2009 GKV Insurance Monitor. There are four insurance types. Value-oriente[more]

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Regional Analysis
Regional economic importance of utilities

We are looking for utilities whose role in the regional economy and regional effects on the labor market and income are significant. Despite apparent increases in competition for customers in the energy market, energy prices are increasing. There are[more]

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Market and Opinion Research
My customers in 20 years

KONTUR 21, a CONOSCOPE company, designs and evaluates new statistical models in order to get deep into the data. One of these new methods analyzes how future customers impact the bottom-line.[more]

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Regional Analysis
EU-Project for Supporting the Biotech Industry in MERCOSUR (South America)

As part of the International Technical Expert team from 2008 to 2010, we developed the biotech platform, www.biotecsur.org with analysis and compilation of the best practices from Europe, expert panel participation, and supported by South American an[more]

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Market and Opinion Research
Satisfaction Analysis

We offer health care providers the support needed to their quality officers in order to capture the patient and staff satisfaction, evaluate the results and implement targeted strategic and marketing activities.[more]

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