A new research trend has been visible for some time. Mobile audiences that are difficult to reach with well-established methods can now be reached by using focus blogs in a variety of topics. Blogs are not just for younger people, they can be useful for older audiences to communicate and discuss topics.
Blogs are focal points for communication, in which everyday experiences are shared with other bloggers and readers. They are ideal conditions to see how people think and act.
Blogs are like online diaries and therefore can be useful for research. First, they provide context for both what is said, as well as how it is shared, such that secondary analysis can be conducted on the network (network analysis). For thematic and focused studies, closed blogs more helpful and more effective. Within the defined themes, these blogs collect articles, audio, video, pictures, etc. to document their interests and experiences with the topic. Blogs are perfect for exploration of stimulus: pre-testing advertising campaigns, videos or radio spots. In blogs, profiles can be created and blogs can be catered to the profile. Blogs are easy to use in order to inspire creative meetings.