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Market and Opinion Research
Satisfaction Analysis

We offer health care providers the support needed to their quality officers in order to capture the patient and staff satisfaction, evaluate the results and implement targeted strategic and marketing activities.

Patients, residents and members satisfaction is among the most important success factors for service providers in the health sector, for example in nursing homes and hospitals. They are central to strengthening the competitive position, an increasingly significant role in success, within the increasingly competitive-oriented health care market as the market is now in a state of excess capacity and there are new suppliers in the low-price segment. In addition to customer satisfaction, employee satisfaction is another success factor since it has a direct influence on the satisfaction of the first two groups. Continuous measurement and methodologically correct analysis of the satisfaction of these three groups with respect to the services of the institution becomes particularly important when the target can be based on measures to improve quality and services to be developed. If we extend the survey spectrum to new target groups which may be crucial for the selection of a new organisation (e.g. physicians, communities and housing developments) so any extra strategic options for increasing numbers of patients or residents can be derived. In addition to the external conduct of satisfaction analysis, we also offer the qualification of the person responsible - often the managers and employees in quality control - to complete implementation, evaluation and presentation of results independently. This is appropriate especially when the satisfaction analysis is to be made as a panel survey over a period of several years.

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