To assist our clients with internationalization, we proceed in stages with the customer at their site: 1. We first investigate the market through our contacts in the target markets and with thorough research from various sources. Detailed or technical information is acquired directly from the market. The result is "Market Map", a concentrated information dossier. 2. Contact to the target customers and personal visits. We work intensively with our customers, in the case of technology products, we have adequate staff for this: engineers and industrial engineers. The result is a short list to track customer contacts with potential for success. 3. We develop the export business with specifically tailored offerings and pursue them permanently. If the exporting company wishes, we can take up communication with the customers in their local language and can stand by the exporting company in contract negotiations. Trade Fairs - We conceptualize and organize in advance, provide staff with the right language skills in the targeted country for an exhibition stand at a Trade Fair.
From October 2009 to February 2010, the export manager training course was offered to graduates and advanced students of the Regional and Language Sciences faculties, in cooperation with the University of Leipzig. This target group has great potentia[more]