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Service Prototyping

Service Prototyping allows services to be tested before they are delivered. This serves to minimize risks in launching new services. Services are developed quicker in order to test them. The goal is to study the characteristics and functions of the service to be developed using prototypes and to improve and refine the service concepts. Service Prototyping is aimed at different target groups. Potential service users can add their thoughts and feelings about their experiences with the service prototype to help design and improve it. Project Stakeholders, from strategy to technical experts, can gain a better understanding of the service itself and its functioning. Prototypes can also serve a customer before its completion in order to present and explain to the customer about why they should be excited about it. The way service prototypes are designed depends on different criteria such as the development progress and the kind of service. One way for a service prototype to test is to create a pilot series so the service can be tested in a simulated environment. This usually involves customers and/or internal staff acting as customers.

Strategy and Implementation

Three ingredients are essential for business success with CONOSCOPE: the development of policy alternatives, the active decision of a strategy and its targeted implementation.

Strategy

Based on our analysis, we develop strategic options and evaluate them. We use our Service Innovation Lab as well as our Country and Topic Experts, depending on customer needs. Jointly with time and cost planning, CONOSCOPE develops a concrete action plan to implement the strategy.

Implementation

With the implementation of the strategy, we take over, with the permission of the Management, certain functions of the realisation plan to ensure that the company can focus on the on-going operations, while we focus on the strategy's implementation.

Focus

Our principle is: There are always people who act. Concepts and CONOSCOPE proposed measures take into account the employees as the companies do: seeing them as partners and stakeholders in success.

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2019
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