One of the key skills of CONOSCOPE is the application of scientific methods for the analysis of current issues in companies, public institutions and authorities.
We offer a comprehensive service field: from traditional telephone surveys in our own call center, to personal trade show interviews, exhibitions or on the street with handheld PCs, to more recent methods of ethnographic observation, interactive group discussions and test purchases, mystery shopping or mobile market research. We offer online surveys with our own software and servers.
The data is analyzed using traditional univariate, multivariate and statistical inference methods. We also apply network analysis, stochastics and even develop new algorithms to be able to penetrate deeper into the data. We often find new, surprising and previously unrecognized relationships and influences
that would not have been discovered with conventional methods.
The results are combined with the research and analysis using scoring methods and benchmarking of secondary material. Our tools include
market potential analysis, satisfaction analysis and recruitment research.