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SWOT analysis

Solid foundation helps build focused and sustainable companies. Factors that could impact the foundation and the future competitive success of the company need to be analyzed. These factors are either internal factors affecting the way the company acts and external factors that affect the company. A SWOT analysis is an integrative approach to combine the internal and external view of the company that is highlighted by a Strength-Weakness Analysis and a Chances-Risks Analysis. The SWOT analysis deals with the internal factors: strengths and weaknesses of the skills and resources within the company. This is called a "Potential Assessment" and the factors are compared against the competition (benchmarking and competitive analysis are commonly used). The opportunity and risk analysis looks at the external factors like environmental conditions that the firm has no control over. Opportunities and threats emerge from trends and changes in the marketplace. The distinction between this analysis and the S-W analysis, is that here it is absolute and not a relation to the other companies in the market. This analysis is built on the basis of market and industry analysis, for example, with Porter's 5 Forces model.

For the environmental analysis, the PEST(LE) model has proven its worth. It looks at political, economic, socio-cultural, technological as well as legal and environmental factors and trends. The aim is to find the main contributing factors for change in the company's reality. After analyzing the relevant factors, they are arranged in a confrontation matrix (2-2) so that all of the results can be illustrated in a clean way, highlighting relevant strategies to be pursued.

Analysis

One of the key skills of CONOSCOPE is the application of scientific methods for the analysis of current issues in companies, public institutions and authorities.

Methods.

We offer a comprehensive service field: from traditional telephone surveys in our own call center, to personal trade show interviews, exhibitions or on the street with handheld PCs, to more recent methods of ethnographic observation, interactive group discussions and test purchases, mystery shopping or mobile market research. We offer online surveys with our own software and servers.

Statistics

The data is analyzed using traditional univariate, multivariate and statistical inference methods. We also apply network analysis, stochastics and even develop new algorithms to be able to penetrate deeper into the data. We often find new, surprising and previously unrecognized relationships and influences
that would not have been discovered with conventional methods.

Realisation

The results are combined with the research and analysis using scoring methods and benchmarking of secondary material. Our tools include
market potential analysis, satisfaction analysis and recruitment research.

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2019
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